Wed 25 06, 17:00

ARCHA+U / CFF:
Branding and sustainability

ARCHA+U Culture for Future café free entry
Today, brand building goes hand in hand with sustainability. Branding and marketing are powerful tools to use sustainability as a brand value. But where is the line between greenwashing and a conscious approach to building a sustainable brand strategy?

How is this theme implemented in industrial companies? We will takea specific path, 17 companies across industries and continents, at the same time in hard to decarbonise industries such as glass and engineering.

We will not forget the important role of the designer, who is an inseparable part of industry and production and can thus forma fundamental link in the thinking on this topic ina manufacturing company or factory. At the same time, design can bea tool to promote environmental objectives ina very natural way ina company. Let us discuss design in terms of its potential to participate in this process. The aim of the workshop will be to show the possible links between theory and practice, industry and design, and to demonstrate the tools and practices for communicatinga complex topic such as sustainability within the company and to the wider public.

Martina Nappi Bursík
has been involved in branding and corporate communication for many years and has long enjoyed connecting the world of design with the world of industry, with an emphasis on sustainable principles and sustainability. She has worked with the brands BOMMA, Rückl and now works as Sustainability Manager for the Wikov Group of companies.